SERVICES
Research & Strategy
Brand Messaging
Brand Design
Web Design
OVERVIEW
Mission: Hope is a faith-based humanitarian organization that helps families in remote villages around the world overcome poverty, hunger, exploitation, and spiritual brokenness.
The Challenge:
After a major transition in leadership, Mission: Hope wanted to refresh their website and core messaging to better reflect the effectiveness of their work.
In partnership with the Mission: Hope team, we revamped the organization's messaging, website, and core assets so they could connect with current and potential donors like never before.
History and Context
Rivers of the World (ROW) was founded in 1995 by Reverend Ben Mathes to tackle critical needs in the hardest to reach villages. For almost 20 years, ROW sent hundreds of short-term mission teams to remote communities around the world to provide medical aid, construction projects, vacation Bible Schools, and education initiatives.
But in 2016 the org the founder retired, of leadership, they needed an explainer video that captured the timeless values of the Ranch and clearly communicated their new, expanded services.
But in 2016, the organization was going through a
Concepts & Exploration
These themes of story, place, family, and comfort heavily inspired the brand’s visual language. The brand mark itself is a nod to the trunk of a tree—giving us the impressions of solidity, stability, and comfort. At the same time, the mark’s lines form arrows pointing to both the past and the future—a nod to the idea that one must heal the wounds of the past to live freely in the future.
We developed a design approach that emphasizes depth and authenticity, using a warm, natural color palette of green, cream, and copper.
The website design also showcases a number of textures and graphical elements, and carefully selected imagery that immediately sets Dreaming Tree apart from traditional counseling groups. The overall design creates a visual narrative that speaks directly to the themes of story, healing, journey, and transformation.
*Less obvious approach
Context & History
The name Mission: Hope came from a desire to communicate the foundational truths of the organization. Namely, that the organization is on an epic mission to bring true and lasting hope to families living in remote villages around the world.
Logo Concepts & Explroation
The Final Design
These themes of story, place, family, and comfort heavily inspired the brand’s visual language. The brand mark itself is a nod to the trunk of a tree—giving us the impressions of solidity, stability, and comfort. At the same time, the mark’s lines form arrows pointing to both the past and the future—a nod to the idea that one must heal the wounds of the past to live freely in the future.
We developed a design approach that emphasizes depth and authenticity, using a warm, natural color palette of green, cream, and copper.
The website design also showcases a number of textures and graphical elements, and carefully selected imagery that immediately sets Dreaming Tree apart from traditional counseling groups. The overall design creates a visual narrative that speaks directly to the themes of story, healing, journey, and transformation.
Logo Concepts & Explroation
Activation / Touchpoints
Relevant Touchpoints
We created initial touch-points to amplify the launch of the brand.
Molskine Journal Mockup
Website Mock Up
Ipad Mock Up for Free Resource
“Client testimonial here and here and here and here and here and here and here.”
-Andrew Kohr, co-founder and CEO of Dreaming Tree