OVERVIEW
Reagan Consulting provides M&A advisory, capital raising, valuation, growth consulting, perpetuation planning, and industry research to the nation’s leading insurance brokerages.
The Challenge:
As a mature organization providing industry-leading results to their clients, they wanted the quality of their brand identity and website to match the effectiveness of their work.
In partnership, we were able to create a beautiful, modern website, a robust visual identity system, and clear brand messaging that captured the essence of their organization.
SERVICES
Research & Strategy
Brand Messaging
Visual Identity
Website Design
System Video
Research & Strategy
Analyzing the brand, its competitors, and highlighting areas of improvement
When the Reagan team reached out to us, they articulated a problem we hear all the time: they felt that their website had become outdated and no longer reflected their brand. This was a major issue because Reagan is a nationally-recognized, industry-leading consulting group.
(For reference, 66 of the top 100 agents and brokerages in the U.S. have worked with them. And over the past five years, they’ve advised on deals totaling $12.5 billion.)
It was time for the website to catch up to the business.
old website
Brand Messaging & Wireframes
Simplifying complex language to more deeply engage with visitors
Reagan also needed help clarifying the problems they solve for their clients and the unique value they add through each of their primary services.
By working through a comprehensive messaging workshop, we helped develop clear brand messaging that communicated trust, expertise, approachability, and client care.
Enhanced Visual Identity System
Productizing services to be more engaging to website visitors
To refresh the website and enliven their visual identity system, we created a series of custom graphics, icons, and flourishes that communicated the essence of the Reagan brand: expertise, trustworthiness, and exceptional client care.
Website Design
Leveraging a platform that is more intuitive and easier to manage internally
We focused on creating a simple and intuitive website by choosing a user-friendly platform that allows for easy internal management. Through streamlined navigation and clear layouts, we ensured that the site is accessible for all team members. This approach not only enhances user experience but also facilitates efficient content updates and maintenance without requiring extensive technical knowledge.
System Video
Bringing dynamic video to the brand’s digital presence
We also filmed a custom video of the Reagan office and team to give the site a dynamic first impression.
Touch Points & Application
iPad Mockup of Reagan View
Misc photography
-Bobby Reagan, Founder and CEO
“Client testimonial here and here and here and here and here and here and here.”
-Logan Brown, VP of Marketing, Reagan