Transaction Intercept
SERVICES
Research & Strategy
Brand Messaging
Website Design
Motion Graphics
Client Overview:
Street Grace is a nationally-recognized nonprofit on a mission to erStreetadicate the commercial sexual exploitation of children through prevention, policy, protection, and pursuit.
The Challenge:
One of Street Grace’s most game-changing technologies is called Transaction Intercept (TI), a powerful platform that leverages the power of AI to deter sexual predators online. During the process of building out the Street Grace website, we recognized a huge opportunity to build out the branding, design, and messaging for TI to reflect its remarkable scale and impact.
Research & Strategy
Created in collaboration with BBDO, a team of Microsoft volunteers, and law enforcement agencies, Transaction Intercept (TI) works to find the buyers of minor sex, remove the cloak of anonymity, and disrupt potential transactions.
By leveraging technology to reduce a costly, cumbersome, and time-consuming process for law enforcement, TI is a solution that scales: It has already identified over 11,400 potential buyers, exchanged over 250,700 texts, and disrupted over 15,000 potential transactions.
But the branding, design, and messaging around TI didn’t seem to match up with its monumental impact. Plus, it felt disjointed from the overall Street Grace brand.
old logo?
Website Design + Motion Graphics
In partnership with the Street Grace team, we developed a robust visual identity, messaging, and custom landing page devoted to Transaction Intercept and its game-changing impact.
We created a series of custom graphics, icons, and design flourishes that explained how TI works and captures the weight and import of this technology. We also designed a few motion graphics to give the page and brand a dynamic, tech-forward first impression.
Messaging
On the messaging side, Transaction Intercept is a technical piece of technology. Previous explanations were confusing or mired in technical jargon. For the webpage, we wrote copy that not only communicated how it works in clear and simple terms, but also conveyed the overall impact of the technology.
-Bob Rodgers, CEO
“Client testimonial here and here and here and here and here and here and here.”
-Bob Rodgers, CEO