2025 Webby Submission:
2025 Webby Submission & Project Details:
Street Grace - Pioneering solutions to disrupt and prevent the sexual exploitation of children
Client Overview
Street Grace is a nationally-recognized nonprofit on a mission to eradicate the commercial sexual exploitation of children through prevention, policy, protection, and pursuit.
The Challenge
As an innovative organization leveraging the power of technology to fight exploitation, Street Grace wanted the quality of their brand, design, messaging, and website to match their cutting-edge, forward-thinking work. In partnership with their team, we developed a new website, messaging, and supplementary motion graphics to convey Street Grace’s remarkable impact.
Through the project, we also had the opportunity to build out the branding, design, and messaging for one of their most game-changing innovations: Transaction Intercept (TI), a powerful platform that leverages the power of AI to deter sexual predators online.
SERVICES PROVIDED:
Research & Strategy
Brand Messaging
Website Design
Motion Graphics
LINKS:
Research & Strategy
The sexual exploitation of children is a multi-billion dollar industry in the U.S.
Street Grace is on a mission to change that by leveraging the most cutting-edge technology, evidence-based programs, and helping to pass effective legislation that protects children from sexual exploitation.
Simply put, Street Grace is on the bleeding edge of the counter-demand movement, but their web presence felt flat and dated. Through extensive research and competitive analysis, we identified a blue ocean opportunity for the organization to stake out a digital presence that leaned into its innovative, tech-forward approach.
Website Design + Motion Graphics
To refresh the website and enliven their visual identity system, we created a series of custom graphics, icons, and design flourishes that communicated the forward-thinking essence of the Street Grace brand.
We also designed a suite of motion graphics to give the site a dynamic, tech-forward first impression.
Brand Messaging
Street Grace also needed help clarifying their messaging and articulating the unique, innovative space they occupy within the industry.
Through a series of workshops, we helped develop clear brand messaging and voice that communicated expertise, empathy, innovation, and their holistic approach—all while staying true to their faith-based principles.
Amplifying Innovation
Created in collaboration with BBDO, a team of Microsoft volunteers, and law enforcement agencies, Transaction Intercept (TI) is Street Grace’s game-changing innovation that works to find the buyers of minor sex, remove the cloak of anonymity, and disrupt potential transactions.
By leveraging the power of AI to reduce a costly, cumbersome, and time-consuming process for law enforcement, TI is a solution that scales: It has already identified over 11,400 potential buyers, exchanged over 250,700 texts, and disrupted over 15,000 potential transactions.
The branding, design, and messaging around TI needed to match up with its monumental impact.
Visualizing a Solution that Scales
In partnership with the Street Grace team, we developed a robust visual identity, messaging, and custom landing page devoted to Transaction Intercept and its game-changing impact.
We created a series of custom graphics, icons, and design flourishes that explained how TI works and captures the weight and import of this technology.
In collaboration with the team at Microsoft, we designed a feature that reports real-time data on the number of buyers engaged, texts sent, and transactions disrupted through TI.
